SENIOR TEAM

ÖMER R. INCEKARA

Managing Director

As the Principal and Managing Director, Ömer brings with him a wealth of experience that has been gained while working at some of Australia’s and Asia Pacific’s best known advertising agencies.

 

 

As the former General Manager for ICON, Doorley Abram Davis and Chapman, Grey Advertising and Trinity Matrix (Singapore), Ömer has over three decades of industry experience in senior roles and has also worked for J Walter Thompson, Leo Schofield and Associates, Doorley Buchanan and Batey Kazoo.

 

 

Ömer has led small and large teams working on blue-chip accounts such as: Ford, Kellogg’s, Procter and Gamble, Konica, Unilever, Burger King, Taubmans, Australian Electoral Commission, OPSM and Oracle across both Australia

and Asia Pacific.

 

 

Ömer’s unique understanding and exposure to all facets of the industry, ensures that he is able to manage and implement every aspect of a fully integrated and effective communication strategy.

JAMIE WEBSTER

Creative Director

Jamie specialises in the brand building of new and existing clients. He joined Xavier from Frontier Media where he spent three years as Creative Director. Before Frontier, Jamie honed his craft over nine plus years at Singleton Ogilvy & Mather as an integral part of their team working on many of Australia’s biggest brands including:

 

 

American Express, Huggies, Qantas, Lion Nathan, Guinness, KFC, Dream World, Oporto, 20th Century Fox, MLC, Continental, LG, NSW Lotteries, Telstra and many more.

 

 

Jamie brings a wealth of experience to the team, providing a range of skills including Brand Strategy, Concept Development, Art Direction, Copy Writing, TV, Radio & Print, Digital Marketing (Social and Web development) Video Editing,
and more.

 

 

Jamie is a highly professional, talented creative with a passion for strategic ideas and great results.

MELIS ZAHR

Account Director & Digital Specialist

Over seven years in advertising and digital marketing, Melis Zahr has carved out a reputation for herself, not just for her expertise but also for her keen understanding of digital campaign development and emerging trends. Her career trajectory underlines her ability to grasp the pulse of the digital sector, adeptly adapting and leading in an ever-evolving landscape.


A standout in the realm of digital marketing, Melis’s experience extends beyond traditional account management. She delves deep into the intricacies of digital campaign development, from conceptualization to execution, ensuring that each campaign is tailored to resonate with the target audience while aligning with the latest digital trends. Her proactive approach to staying ahead of the curve, researching and assimilating digital shifts, positions her campaigns for maximum impact and relevance.


Supported by an academic foundation in Arts, majoring in Psychology, and complemented by rigorous studies in Marketing and Communication, Melis infuses her work with a blend of artistic insight and strategic thinking. Collaboratively, she harnesses the strengths of her team to turn insights into actionable strategies, always with a keen eye on ensuring that our agency’s solutions not only meet but exceed our clients’ expectations.


Melis Zahr’s deep-rooted understanding of digital campaign dynamics, coupled with her commitment to staying abreast of industry trends, solidifies her as an invaluable asset to our agency and its clientele.

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"Hino are constantly putting Xavier under pressure to deliver campaigns to tight budgets and fast turn arounds and they always deliver. The senior management at Xavier also take the time to know their customers and that’s what aided the brand campaigns being so successful."
CARLEY AHERNS
CARLEY AHERNSNATIONAL MARKETING MANAGER
"I can and will unhesitatingly recommend Xavier Advertising, and the principal Mr Omer Incekara to provide you with a service that will be second to none. His oversight and management of the company, down to the finest detail will serve you well. His staff are competent, caring and concerned at all levels of involvement and guidance, should that be necessary, is firm but gentle and worthwhile."
JAN HARTMAN
JAN HARTMANGALLIPOLI SCHOLARSHIP FUND
"The Xavier team are highly driven and have a willingness to go the extra mile to deliver results with exceptional, highly creative campaigns. Xavier are an agile team with a very hands-on approach, even from senior managers, which allows us to change strategy as our market changes and transparency from a business partnership point of view."
TIM PORTER
TIM PORTERBOEHRINGER INGELHEIM ANIMAL HEALTH
"The Xavier team are highly driven and have a willingness to go the extra mile to deliver results with exceptional, highly creative campaigns. Xavier are an agile team with a very hands-on approach, even from senior managers, which allows us to change strategy as our market changes and transparency from a business partnership point of view."
JUSTIN WOOLGAR
JUSTIN WOOLGARHIKOKI POWER TOOLS
"In my experience, Xavier Advertising provide fantastic support as an agency partner. One of their major strengths is with regards to strategic thinking, where they have shown an ability to really get to the core of an issue and unearth fantastic insights that then form the basis of effective strategies."
CHRIS COSTIN
CHRIS COSTINACTRON AIR
"It was refreshing to find an advertising agency with so much expertise and talent, yet so grounded and truly devoted to connecting with us, their client. UnderCoverWear has enjoyed a positive and successful partnership with Xavier Advertising for over 9 years."
PAULA BROCK
PAULA BROCKUNDERCOVERWEAR
"Novartis Animal Health Australia and Global have used Xavier’s services on global and local levels. Locally we have used Xavier services from strategy development right through to media buying and tactical implementation. At all times I’ve found Xavier Advertising able to add significant commercial value to our business through innovative, well thought through campaigns that are both targeted and effective."
WILL BLACK
WILL BLACKNOVARTIS ANIMAL HEALTH
"We have been very pleased with the way that Xavier has understood our business requirements and objectives and delivered the solutions we require. We see the results of this work as a very measurable increase in sales dollars and improved promotional sell through. I would not hesitate in recommending Xavier Advertising to you."
TANYA HOUGHTON
TANYA HOUGHTONPETBARN
"HiKOKI has had a very long association with Xavier Advertising. They have become an integral business partner who have delivered exceptional results and strong ROI outcomes, which have contributed to our strong growth results in the past 18 months."
FILIZ BENSAN
FILIZ BENSANHIKOKI POWER TOOL
"I have worked with Xavier advertising over the last 15 years across a variety of businesses each one of them varying in requirements and challenges. Xavier understands and dissects complex business problems, objectives and ultimate goals, working with multi-faceted structures and stakeholders, to create a strategic, unified direction which can be adopted throughout the organisation."
SARAH ROSALES
SARAH ROSALESTOYOTA FINANCE
"Xavier Advertising bring a strong strategic marketing approach to business opportunities and challenges, with strong process, insights, ways of thinking and capability to offer a full marketing service."
ROB ALCORN
ROB ALCORNYATES AUSTRALIA
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